Magazine Design

Today in modern magazine publishing, magazines are being redesigned every few years. I think 2013, a year of redesigns because so many famous magazines had opted for the change in the design (Inc., Men's Health, MS Living, Look book, Adage, Texas Monthly, Self, Stern to name a few). Even legendary New Yorker, whose design almost did not change from its beginnings, updated its design a bit. 

The process of redesign happens on several occasions. If there is a new editor in chief who has some new ideas that he or she would like to implement. If there is a new publisher that also has some ideas.

If the publication's design is outdated, if the circulation is going down, if the competition is getting ahead, if your publication is trying to gain a new audience

As you can see there are many reasons for a redesign.

But which one if justified? First two that I mentioned are not justified in my opinion. So many times editors and publishers want to make their mark in the world of publishing and they do it by making a redesign of already successful and established publication.

 

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   Today in modern magazine publishing, magazines are being redesigned every few years. I think we can call this 2013, a  year of     redesigns because so many famous magazines............................................   .........................Read More

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